Sunset Boulevard is a 1950s famous American film noir directed and co-written by Billy Wilder and produced and co-written by Charles Brackett. Norma Desmond’s car in Sunset Boulevard is a nineteen twenty-nine Landaulet limousine model of the Italian car, the Isotta Fraschini Tipo eight A.
It cost Norma twenty-eight thousand dollars, and today, it would cost nearly a half million dollars. The Isotta Fraschini is a luxury car made by the Italian manufacturer Isotta Fraschini from 1924 until 1931.
The limousine, driven by Max, with Joe and Norma in the rear seat, is featured driving in the Hollywood Hills, on Sunset Boulevard, and at Paramount Studios.
Sunset Boulevard stars William Holden as Joe Gillis, a struggling screenwriter, and Gloria Swanson as Norma Desmond, a former silent-film star who draws him into her deranged fantasy world, where she dreams of making a triumphant return to the screen. Erich von Stroheim plays Max von Mayerling, her devoted butler, and Nancy Olson, Jack Webb, Lloyd Gough, and Fred Clark appear in supporting roles.
Director Cecil B. DeMille and gossip columnist Hedda Hopper play themselves, and the film includes cameo appearances by leading silent-film actors Buster Keaton, H. B. Warner, and Anna Q. Nilsson.